Background: Vinshek Marketing Pvt. Ltd. (VMPL) started its activities in 1987 almost 23 years back with the marketing of Telecommunication Products such as Key Telephone Systems EPABX Systems Fax Machines and over next few years became Distributor of Philips India Ltd for its Business Electronics Division. When Philips introduced its Video Conferencing Systems and Multimedia Projectors Public Address Systems Security Solutions VMPL was one of the few Distributors of Philips in India to take the lead and start marketing these products. Corporate and Government were the two main segments where Vinshek did concentrate and had to its credit commendable sales volume for all such products in almost every part of India. Slowly the focus got transformed from telecommunication to the Audio Visuals and VMPL started focusing on providing AV solutions to its clients spread throughout India. This started in the year 1995.