The Company is engaged in trading & marketing of a wide variety of product segments mainly TRACTORS The other segments in which the Company is dealing are Lubricants Batteries Electrical Goods Pesticides Fertilizers and Sugar etc.The Company was incorporated on April 14 1954 as a Public Limited Company. The Company commenced its business in 1955. The registered office is located at Radaur Road Opp. Saraswati Sugar Mill Yamunanagar-135001. The Company started business with a single office in 1954 and has expanded to various sales outlets and offices spread over parts of north Haryana and Punjab. With wide Branch Network the Company is having well designed showrooms and well-equipped workshops to cater the needs of the customers. The net-worth of the Company is around 29 crore as on 31st March 2014.The Company is backed by a strong associate company Isgec Heavy Engineering Ltd. (IHEL). IHEL is diversified industrial group with interests in Sugar Heavy Engineering Steel Casting and Projects.The biggest strength of the Company is its motivated and dedicated which has enabled the Company to prosper with a professional setup in competition with owner managed dealerships. Operations are carried out on a profit centre concept where each business / franchise / branch is managed by a Profit Centre Incharge who is given adequate delegation of authority in order to match market requirements.In order to manage effectively a dedicated Management Information System is installed for control on day to day activities. Operations of the Company are managed by a professional team of Managers led by Mr. R.N. Wakhloo Chief Executive Officer under the direction & control of the Board of Directors of the Company.Today the Company is one of the most experienced players in the automobile dealership business. Besides very strong exposure to Tractor & Motorcycle business the Company had held dealership for passenger cars for Hindustan Motors for about 17 years till 1994 and for commercial vehicles for Ashok Leyland for about 4 years till 1984. The Company is enjoying unmatched goodwill in the auto-trade among manufacturers suppliers customers co-dealers and banks for being an upright honest and dependable organisation.